Are you one of those business owners who rushed some text together so you could get your website live?
You’re not alone.
It’s common place in Australia for businesses to be either too busy, not have the skills or simple just do not understand the importance of having professionally written content on their website.
This is why many websites have a conversion rate of less than 1%. That’s right, most websites only manage to get 1 out of every 100 visitors to their site to make contact, and that is just sad!
In short, good content engages, excites and drives action.
A website is no longer a glorified brochure of your business & services. It’s a lead generating machine to engage customers and dazzle them with solutions to their needs with your amazing products and services.
Most business websites contain page after page of boring text focussed all about themselves, with very little about the benefits for the customer. Are you guilty of talking too much about yourself?
Customers pretty much go to websites for one of two reasons:
- They want an answer to a question, or
- They want to buy something that solves a problem or fulfils a need.
If you’re website is not speaking to your customers and is not providing a solution to either of those two things then you can say goodbye to online enquiries.
Make the change from stale, stuffy website content and start engaging and exciting your customers with potent website and blog content today!